When possible, create short but impactful videos.
People like to move around a lot on the internet, especially on social media.
So keep them entertained, but keep it short or you may end up losing them.
Tutorials are a different story.
For corporate or brand videos you may want to hire a voice over expert or practice speaking in front of a camera.
You always want to associate quality with your brand.
Coming across as an amateur doesn’t inspire confidence when asking for money, especially high ticket items.
Use Micro-Video Editors
If you are posting to social media you want to trim out as much fluff and dead space as possible.
Remember people feel like they don’t have time to sit still on social media platforms.
So optimize your video time.
Seconds count on social platforms.
Asking questions in your video can encourage engagement.
Pose a scenario, ask a question, encourage a response.
Remember engagement is the best friend of organic reach.
Close Is Good Enough
If you’re still not satisfied after the 30th take, it’s probably time to say “this is close enough” and launch.
While striving for perfection is a great quality don’t let it get in the way or productivity.
Pay Attention To Quality.
I know I said that close is good enough, but put some effort into the different areas of your video production.
It is noticeable.
Like lighting, camera angles, voice, music, script and resolution.
While you don’t have to go full Hollywood, just a bit thought into each step will pay off.
Everyone loves to laugh.
Humor can break the ice, bring you closer to your customer and make you look more human.
If you make enough people laugh, your video will go viral (a.k.a Free marketing).
Use Videos With Your Landing Pages
Videos can help sell your product.
It could be a video testimonial or a nice video version of the text on your lander.
Maybe just a short thank you to visitors.
Statistics show that video can increase conversions. So embed that video and test it out.
Use Multiple Platforms
Instead of uploading to Youtube and sharing a link to Facebook or Twitter.
Upload variations of the same video to both Facebook and Youtube and anywhere else that is appropriate.
This will help with your organic reach on all platforms, not to mention the seo benefits.